CtrlAltFix Tech Featured in Newsday on “Fixing the Website Woes of Businesses”
In July 2020, shortly after the company was founded, CtrlAltFix Tech was featured in Newsday’s Business Day section. The coverage highlighted the company’s early mission to help local businesses move online at a time when digital presence had become critical.
The feature came during the early months of the covid-19 pandemic, when restrictions, reduced foot traffic, and uncertainty pushed many businesses to rethink how they operated.
What the Coverage Highlighted
The article focused on how CtrlAltFix Tech was supporting businesses that were struggling to adapt to the sudden shift toward online engagement and e-commerce.
Key points highlighted included:
- Helping businesses establish websites and online storefronts during a period of reduced in-person activity
- Educating entrepreneurs on the importance of digital visibility and online sales
- Supporting e-commerce adoption for businesses selling products and services
- Encouraging practical, cost-conscious solutions for small and growing companies
The coverage positioned CtrlAltFix Tech as a young startup responding directly to real business needs emerging during the pandemic.
Focus on Practical Digital Solutions
At the time, the company emphasised that not every business required a mobile application. Instead, the focus was on building mobile-optimised websites and e-commerce systems that could meet customer needs without unnecessary complexity.
The article explored how businesses could benefit from:
- Well-designed websites as marketing and discovery tools
- Local payment solutions better suited to Caribbean businesses
- Digital systems that matched the scale and functionality required by the business
This approach reflected a broader philosophy of building what businesses actually needed, rather than pushing technology for its own sake.
Early Community and Social Impact Work
The coverage also touched on early community-focused projects being developed by the team.
One such initiative was work with the NGO Patient Advocate Mission on an app concept called SafeSpace, aimed at supporting people living with HIV. The project focused on anonymity, awareness, and creating safe digital environments for sharing experiences and information.
This early work reflected a value that continues to shape the company’s direction today: using technology as a tool for access, inclusion, and support.
The Founding Team and Origins
The article introduced the founding team:
- Ishmael Moreno, founder and chief executive officer
- Shanice Dick, chief operations officer
- Kafra Morris, chief information officer
The team met while studying internet technology at the College of Science, Technology and Applied Arts of Trinidad and Tobago and had been collaborating on digital projects for several years prior to launching the company.
The story also explained the origin of the company’s name, adapted from the familiar Control-Alt-Delete keyboard command, reframed to represent fixing technology challenges rather than removing them.
Reflections on the Local Tech Ecosystem
Beyond services and products, the article captured early reflections on the challenges faced by local tech startups.
These included:
- Limited access to shared workspaces and equipment
- The need for stronger startup support systems
- The value of informal networking opportunities and mentorship
- Uncertainty around marketing strategies for early-stage companies
These observations highlighted realities many local founders were navigating at the time.
Preserving the Moment
This post serves as a record of early press coverage documenting the launch phase of CtrlAltFix Tech and the environment in which the company began.
The original article was published on July 23, 2020, during a period when businesses across the country were rapidly adapting to new ways of operating.
Looking back, it captures an important starting point in the company’s journey.
Original reporting by Newsday. Written by Rachael Espinet. Copyright remains with the publisher.
